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Mother's Day PR Campaign

SCULPD X BLOOM & WILD

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OBJECTIVE

Having launched Sculpd into the UK market, LMA PR advised on implementing a series of creative partnerships to elevate the brand + reach a wider audience.
 

Sculpd collaborated with Europe's #1 online flower company Bloom & Wild to launch a limited-edition pottery and dried flower arranging kit for Mother's Day. 

RESULTS

  • Implemented an explosive Mother's Day PR campaign, generating extensive coverage across leading national + consumer publications
     

  • Highlight coverage includes pieces in Grazia, The Independent, Glamour, Country & Town House, House & Garden, Sheerluxe 
     

  • 1,000 kits sold out in just 9 days 
     

  • The collaboration set Sculpd apart from its competitors, firmly establishing the brand as a leader in its field

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