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Restaurant Launch PR Campaign

BLACK BEAR BURGER

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OBJECTIVE

Launch Black Bear Burger's second sit-down restaurant in the heart of Exmouth Market. Create hype for the opening + build upon Black Bear Burger's legacy of being burger royalty. 

RESULTS

  • Arranged a founder interview with Big Hospitality + set up an exclusive with Hot Dinners to announce the news of the second site
     

  • Secured 35 press + influencers to attend a preview launch event; including key journalists from The Telegraph, The Nudge, The Code, amongst others
     

  • Generated extensive new opening pieces across key lifestyle, food + trade publications, such as Eater London, London on the Inside, Secret London etc.
     

  • Set up a Hot Dinners Test Drive review. It referenced "unmissably good" dishes + highlighted "it's been a while since we've been so bowled over by a London burger experience"
     

  • Black Bear Burger has been featured in 'London's Best Burgers' across Esquire, The Evening Standard, Hot Dinners, Square Meal.
     

  • Arranged visits with influencers to create a buzz on social with @KSatehere, @lickyplate, @samphireandsalsify, @theburgerlist + more!

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