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Drinks PR

BLACK LINES

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OBJECTIVE

Create hype for the return of Black Lines Oatnog. A festive, creamy + deliciously dairy-free cocktail in support of the Felix Project. 

Position as a limited run of bottles, exclusively for the festive season. 

RESULTS

  • Announced the return of Black Lines Oatnog, generating coverage in over 20 publications in just 3 months
     

  • Landed a page spread in Foodism Magazine and inclusion in METRO's 'Hot List' page
     

  • Established Black Lines Oatnog as the 'Object of Desire' in Time Out
     

  • Secured a trends focused piece titled 'Retro cream liqueurs are the comeback kid of Christmas' in Stylist + 'Why it’s time to get behind the eggnog revival' in Club Oenologique. 
     

  • Generated multiple pieces of Christmas gift guide coverage for the best 'food & drink gifts' across ELLE, Sheerluxe, Esquire, Evening Standard, Olive + more

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