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Profiling PR

ALLDAY GOODS

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OBJECTIVE

Enable founder Hugo Worsley to tell the Allday Goods story direct. Securing interview pieces to raise his profile and share his vision for the brand.

RESULTS

  • Set up an interview + double page spread in The Financial Times. Titled 'After decades on a knife edge, Sheffield's steel industry is at the centre of a craft cutlery movement', the feature focuses on Hugo's mission to bring cutlery making back to Sheffield.
     

  • Landed a six-page editorial in food culture magazine, Picnic. The piece is a deep dive into Allday Goods with Hugo + features an exclusive photoshoot in his workshop. 
     

  • Organised a feature-led interview piece with London on the Inside. Resulting in Hugo being named one of the 'LOTI Hero's'. 

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