top of page

PR Campaign

THE BLACK PIG

OBJECTIVE

The Black Pig specialises in serving Italian influenced slow roast pork ciabattas in Borough Market. LMA PR was brought onboard to boost their profile, build awareness within the London food scene + drive footfall. 

​

RESULTS

  • Established The Black Pig as one London's best sandwiches, generating coverage within Conde Nast Traveller, Square Meal, Hot Dinners + London on the Inside's guides to the 'top sandwiches in London'
     

  • Set up an exclusive interview with The Times for a feature on next-gen sandwiches
     

  • Secured visits with the leading food influencers, doubling The Black Pig's Instagram followers in just two months

bottom of page