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Valentine's PR Campaign

SCULPD X BLACK LINES

Sculpd x Black Lines Main Collab Image Square.jpg

OBJECTIVE

Sculpd teamed up with bottled cocktail specialists, Black Lines, to create a limited-edition date night kit for Valentine's.  

Featuring a bottle of Black Lines Spicy Tommy's Margarita, Sculpd's premium air-dry clay + chilli seeds, the kit was designed for couples to craft their very own plant pots to grow chilli plants in, whilst sipping on delicious spicy cocktails. 

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LMA PR led the PR strategy to launch the limited-edition kit, raise awareness + encourage sales

RESULTS

  • Positioned the Sculpd x Black Lines collaboration kit as a leading activity + gift idea for Valentine's, generating extensive coverage across target consumer titles.
     

  • The kit was included in GQ’s ’10 Coolest Things of the Week’
     

  • Grazia featured the kit as one of the 'Best Experiences for a Romantic Night In’
     

  • Vanity Fair included the kit their guide of things 'To Set the Mood' for Valentine's
     

  • Highlight gift guide coverage was secured in: Refinery29, Evening Standard, BBC Good Food, Delicious, The Handbook + London on the Inside
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  • As a result over 300 kits sold for Valentine's 

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