Consumer Brand Christmas PR Campaign

LEAF ENVY

OBJECTIVE

Working with design-led plant brand Leaf Envy, LMA PR led their Christmas PR strategy.
 

The focus was to generate coverage for their #1 rated plant subscription within Christmas gift guides, to raise awareness, secure quality backlinks for SEO + encourage sales over the festive period.

​

RESULTS

• Positioned Leaf Envy’s plant subscription as a leading gift for Christmas, generating extensive coverage across target gift guides. 
   

• The subscription was featured across the top consumer Christmas gift guides, including: ELLE, GQ, Vanity Fair, Esquire, Good Housekeeping, Cosmopolitan, Glamour + Evening Standard amongst others.
   

• Additionally secured national print gift guide coverage, strengthening Leaf Envy’s brand profile. The plant subscription was featured in:
 The Telegraph, The Times + METRO
   

• As a result, subscription sales more than doubled in 2021.